LIFECYCLE Marketing For ecommerce
Beyond Email. Beyond SMS. Your Lifecycle Marketing Partner.
More emails won't fix a system problem. We diagnose why first-time buyers aren't coming back — then build the lifecycle architecture that turns them into repeat customers. Email, SMS, WhatsApp, direct mail working as one.
More emails won't fix a system problem. We diagnose why first-time buyers aren't coming back — then build the lifecycle architecture that turns them into repeat customers. Email, SMS, WhatsApp, direct mail working as one.
Trusted by 50+ Scaling Shopify Brands · £70M+ Lifecycle Revenue Generated
Trusted by 50+ Scaling Shopify Brands · £70M+ Lifecycle Revenue Generated
a trusted partner
A trusted partner
Your Retention Setup Looks Fine. That's the Problem.
Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.
But structure without understanding is just noise.
Most retention setups are built on assumptions, not on why customers actually buy, why they don't come back, where they drop off, or what makes them purchase again.
The result? Touchpoints without purpose. Tactics without strategy. A "retention channel" that's really just activity dressed as progress.
The problem isn't your tech stack. It's that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo's attributed revenue number, you're optimising for the wrong thing.
Your Retention Setup Looks Fine. That's the Problem.
Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.
But structure without understanding is just noise.
Most retention setups are built on assumptions, not on why customers actually buy, why they don't come back, where they drop off, or what makes them purchase again.
The result? Touchpoints without purpose. Tactics without strategy. A "retention channel" that's really just activity dressed as progress.
The problem isn't your tech stack. It's that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo's attributed revenue number, you're optimising for the wrong thing.
Your Retention Setup Looks Fine. That's the Problem.
Every scaling brand has the basics. Flows. Campaigns. Pop-ups. Maybe SMS. The structure looks fine.
But structure without understanding is just noise.
Most retention setups are built on assumptions, not on why customers actually buy, why they don't come back, where they drop off, or what makes them purchase again.
The result? Touchpoints without purpose. Tactics without strategy. A "retention channel" that's really just activity dressed as progress.
The problem isn't your tech stack. It's that nobody diagnosed the customer behaviour underneath it. And if your only measure of success is Klaviyo's attributed revenue number, you're optimising for the wrong thing.
THE SOLUTION
Your Lifecycle Partner.
We diagnose first. Then we build & optimise a system that actually works.
Lifecycle Architecture
Lifecycle Architecture
Lifecycle Architecture
Retention is the outcome. We build the system that drives it.
Retention is the outcome. We build the system that drives it.
Retention is the outcome. We build the system that drives it.
We diagnose why customers aren't coming back, then design and deploy a unified lifecycle architecture across every channel. Strategy, execution, and optimisation, built around your customer behaviour, not assumptions.
We diagnose why customers aren't coming back, then design and deploy a unified lifecycle architecture across every channel. Strategy, execution, and optimisation, built around your customer behaviour, not assumptions.
We diagnose why customers aren't coming back, then design and deploy a unified lifecycle architecture across every channel. Strategy, execution, and optimisation, built around your customer behaviour, not assumptions.
Lifecycle diagnostic
Lifecycle diagnostic
Lifecycle diagnostic
Cohort analysis
Cohort analysis
Cohort analysis
LTV analysis
LTV analysis
LTV analysis
Purchase mapping
Purchase mapping
Purchase mapping
Churn timing analysis
Churn timing analysis
Churn timing analysis
Segmentation strategy
Segmentation strategy
Segmentation strategy
Review mining
Review mining
Review mining
Tech stack analysis
Tech stack analysis
Tech stack analysis
Email Marketing
Email Marketing
Email Marketing
Your highest-leverage channel, strategy to execution.
Your highest-leverage channel, strategy to execution.
Your highest-leverage channel, strategy to execution.
We handle everything from strategy and flow architecture to campaign creation, execution, and reporting. Email designed around customer behaviour, optimised for lifecycle impact, not everyday vanity metrics.
We handle everything from strategy and flow architecture to campaign creation, execution, and reporting. Email designed around customer behaviour, optimised for lifecycle impact, not everyday vanity metrics.
We handle everything from strategy and flow architecture to campaign creation, execution, and reporting. Email designed around customer behaviour, optimised for lifecycle impact, not everyday vanity metrics.
Flow architecture
Flow architecture
Flow architecture
Calendar planning
Calendar planning
Calendar planning
Campaign execution
Campaign execution
Campaign execution
List growth
List growth
List growth
Email design
Email design
Email design
Copywriting
Copywriting
Copywriting
Segmentation
Segmentation
Segmentation
A/B testing
A/B testing
A/B testing
SMS Marketing
SMS Marketing
SMS Marketing
Expand the customer journey beyond the inbox.
Expand the customer journey beyond the inbox.
Expand the customer journey beyond the inbox.
SMS works best at time-sensitive moments, abandoned carts, shipping updates, flash sales, VIP access. We integrate it into your lifecycle architecture so it complements email, not competes with it.
SMS works best at time-sensitive moments, abandoned carts, shipping updates, flash sales, VIP access. We integrate it into your lifecycle architecture so it complements email, not competes with it.
SMS works best at time-sensitive moments, abandoned carts, shipping updates, flash sales, VIP access. We integrate it into your lifecycle architecture so it complements email, not competes with it.
SMS automations
SMS automations
SMS automations
Campaign execution
Campaign execution
Campaign execution
Opt-in strategy
Opt-in strategy
Opt-in strategy
Segmentation
Segmentation
Segmentation
Compliance
Compliance
Compliance
Performance tracking
Performance tracking
Performance tracking
Advanced Lifecycle Solutions
Advanced Lifecycle Solutions
Advanced Lifecycle Solutions
Retention is bigger than two channels.
Retention is bigger than two channels.
Retention is bigger than two channels.
Email and SMS are the foundation, but they’re not the full picture. We orchestrate every channel and programme that influences whether a customer comes back.
Email and SMS are the foundation, but they’re not the full picture. We orchestrate every channel and programme that influences whether a customer comes back.
Email and SMS are the foundation, but they’re not the full picture. We orchestrate every channel and programme that influences whether a customer comes back.
WhatsApp Marketing
WhatsApp marketing
WhatsApp Marketing
Quiz Funnels
Quiz funnels
Quiz Funnels
Direct Mail
Direct mail
Direct Mail
Subscription Optimisation
Subscription optimisation
Subscription Optimisation
Identity Resolution
Identity resolution
Identity Resolution
Loyalty Programmes
Loyalty programmes
Loyalty Programmes
CREATIVE PORTFOLIO
Lifecycle Creative That Converts.
Every email, SMS, and campaign is designed with one goal: move customers through your lifecycle. Beautiful design matters, but only when it drives revenue.
All design and copy created in-house by our team.
cASE STUDIES
Lifecycle Results. Not Just Email Stats.
Repeat purchases, higher LTV, revenue that compounds.
Testimonials
Trusted by Founders Who Take Retention Seriously.
40+ five-star reviews across Google & Trustpilot.
"We partnered with Evernue Media 4 months ago after realizing our email strategy could use some tweaking. Since then, email has consistently contributed 30-35% of our monthly revenue. Would definitely recommend them to any brand looking to outsource their email marketing."
Marquel Jones
"Evernue has taken my company to the next level. They are experts in the field of email marketing, and my emails have never looked better. They make recommendations, and provide easy to read reports that allow me to track my ROI. Plus they are just really easy to work with and make changes quickly whenever I need them."
Tai Bedlock
"Thanks to Evernue Media we now have professional, consistent and effective email marketing and flows to support the business. The emails look great and are well thought out, ensuring a regular revenue stream through our subscriber base."
Andrew Duke
"I can't recommend Evernue Media highly enough! The team has been fantastic to work with. They come up with innovative ideas that we would never have thought of on our own. Thanks to their expertise, we've consistently set new records for our email-driven sales."
Sarah Lowther
"Luke and his team at Evernue have been amazing to work with. They’ve completely taken charge of the marketing side of things, which has freed me up to focus on other areas of the business. Their work has been solid, consistent, and results-driven, exactly what I needed."
Shai Shahir
"We've been partnered with Evernue since the beginning of last year (2024) and I can say it has been a real turning point for us. Both on the flows and campaign fronts are delivering us an ROI in excess of what we originally targeted at the outset of the relationship."
Sanjay Bhojwani
"Email marketing now accounts for a consistently substantial percentage of our monthly revenue thanks to the great work of their team. With members of Evernue Media having a deep knowledge and experience of e-commerce/marketing, they also go above and beyond the scope of work"
Stephen Green
"From the start, it’s been a pleasure working with Evernue Media. The team’s enthusiasm, strategic clarity, and hard work have made a real impact in a short space of time. We had confidence in their approach from day one, and they’ve definitely delivered. Highly recommend!"
Amber Evans
"Excellent! The team have transformed our email marketing, and the results have been impressive. I would recommend highly to anyone looking to up-level this part of their business."
Paul Kalo
"We partnered with Evernue Media 4 months ago after realizing our email strategy could use some tweaking. Since then, email has consistently contributed 30-35% of our monthly revenue. Would definitely recommend them to any brand looking to outsource their email marketing."
Marquel Jones
"Evernue has taken my company to the next level. They are experts in the field of email marketing, and my emails have never looked better. They make recommendations, and provide easy to read reports that allow me to track my ROI. Plus they are just really easy to work with and make changes quickly whenever I need them."
Tai Bedlock
"Thanks to Evernue Media we now have professional, consistent and effective email marketing and flows to support the business. The emails look great and are well thought out, ensuring a regular revenue stream through our subscriber base."
Andrew Duke
"I can't recommend Evernue Media highly enough! The team has been fantastic to work with. They come up with innovative ideas that we would never have thought of on our own. Thanks to their expertise, we've consistently set new records for our email-driven sales."
Sarah Lowther
"Luke and his team at Evernue have been amazing to work with. They’ve completely taken charge of the marketing side of things, which has freed me up to focus on other areas of the business. Their work has been solid, consistent, and results-driven, exactly what I needed."
Shai Shahir
"We've been partnered with Evernue since the beginning of last year (2024) and I can say it has been a real turning point for us. Both on the flows and campaign fronts are delivering us an ROI in excess of what we originally targeted at the outset of the relationship."
Sanjay Bhojwani
"Email marketing now accounts for a consistently substantial percentage of our monthly revenue thanks to the great work of their team. With members of Evernue Media having a deep knowledge and experience of e-commerce/marketing, they also go above and beyond the scope of work"
Stephen Green
"From the start, it’s been a pleasure working with Evernue Media. The team’s enthusiasm, strategic clarity, and hard work have made a real impact in a short space of time. We had confidence in their approach from day one, and they’ve definitely delivered. Highly recommend!"
Amber Evans
"Excellent! The team have transformed our email marketing, and the results have been impressive. I would recommend highly to anyone looking to up-level this part of their business."
Paul Kalo
more than an email agency
Why Scaling Brands Partner With Evernue.
Most agencies start building before they understand your business. The result is generic flows, random campaigns, and metrics that don't move the needle. We do it differently.
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Typical Agency
Build first, understand later
Junior AMs with no brand experience
Optimise for Klaviyo attribution only
Manage channels in isolation
Performance plateaus after setup
Evernue Media
Diagnose behaviour before we deploy
Senior strategists on every account
Track LTV, cohorts, P1 → P2
Unified email, SMS, WhatsApp, direct mail
Continuous optimisation that compounds
OUR 5D PROCESS
We Diagnose Before We Deploy.
We don't just manage Klaviyo. We diagnose the customer lifecycle, design a system around what we find, build it, and partner with brands long-term to keep it compounding.
1
Discover
We connect Klaviyo to our proprietary reporting dashboard and dig into customer reviews, service tickets, Shopify data & purchase behaviour to reveal how customers actually buy, and why they don't come back.
1
Discover
We connect Klaviyo to our proprietary reporting dashboard and dig into customer reviews, service tickets, Shopify data & purchase behaviour to reveal how customers actually buy, and why they don't come back.
2
Diagnose
We map lifecycle gaps: cohort drop-off, purchase frequency, churn timing, LTV by cohort. This gives us a structural view of what's suppressing retention, not just surface-level symptoms.
2
Diagnose
We map lifecycle gaps: cohort drop-off, purchase frequency, churn timing, LTV by cohort. This gives us a structural view of what's suppressing retention, not just surface-level symptoms.
3
Design
We architect the Lifecycle Engine: flow structure, campaign cadence, segmentation logic, channel orchestration. Everything tailored to the brand, the product mix, and the customer behaviour.
3
Design
We architect the Lifecycle Engine: flow structure, campaign cadence, segmentation logic, channel orchestration. Everything tailored to the brand, the product mix, and the customer behaviour.
4
Deploy
We build and launch, flows rebuilt, campaigns scheduled, segmentation activated, creative live. Execution starts within days, not months, and stays consistent.
4
Deploy
We build and launch, flows rebuilt, campaigns scheduled, segmentation activated, creative live. Execution starts within days, not months, and stays consistent.
5
Develop
The lifecycle system compounds. We continuously test, optimise, and evolve the architecture. A senior strategist stays embedded, leading strategy and driving improvements month after month.
5
Develop
The lifecycle system compounds. We continuously test, optimise, and evolve the architecture. A senior strategist stays embedded, leading strategy and driving improvements month after month.
OUR 5D PROCESS
We Diagnose Before We Deploy.
We don't just manage Klaviyo. We diagnose the customer lifecycle, design a system around what we find, build it, and partner with brands long-term to keep it compounding.
1
Discover
We connect Klaviyo to our proprietary reporting dashboard and dig into customer reviews, service tickets, Shopify data & purchase behaviour to reveal how customers actually buy, and why they don't come back.
2
Diagnose
We map lifecycle gaps: cohort drop-off, purchase frequency, churn timing, LTV by cohort. This gives us a structural view of what's suppressing retention, not just surface-level symptoms.
3
Design
We architect the Lifecycle Engine: flow structure, campaign cadence, segmentation logic, channel orchestration. Everything tailored to the brand, the product mix, and the customer behaviour.
4
Deploy
We build and launch, flows rebuilt, campaigns scheduled, segmentation activated, creative live. Execution starts within days, not months, and stays consistent.
5
Develop
The lifecycle system compounds. We continuously test, optimise, and evolve the architecture. A senior strategist stays embedded, leading strategy and driving improvements month after month.
FAQ's
What Brands Want to Know.
Who is Evernue best suited for?
My existing agency says they do email. Isn't that good enough?
How quickly can we expect results?
What's your pricing?
Who will I be working with?
Do you handle all the design work?
How long are your contracts?
What's included in the Lifecycle Plan?
How do I get started?
Who is Evernue best suited for?
My existing agency says they do email. Isn't that good enough?
How quickly can we expect results?
What's your pricing?
Who will I be working with?
Do you handle all the design work?
How long are your contracts?
What's included in the Lifecycle Plan?
How do I get started?
Who is Evernue best suited for?
My existing agency says they do email. Isn't that good enough?
How quickly can we expect results?
What's your pricing?
Who will I be working with?
Do you handle all the design work?
How long are your contracts?
What's included in the Lifecycle Plan?
How do I get started?
Get started
Let's Build a Lifecycle System That Brings Customers Back.
Most brands lose customers after first purchases because their Lifecycle system isn't built to bring them back. Let's diagnose it, rebuild it, and make retention predictable.
Get started
Let's Build a Lifecycle System That Brings Customers Back.
Most brands lose customers after first purchases because their Lifecycle system isn't built to bring them back. Let's diagnose it, rebuild it, and make retention predictable.
Get started
Let's Build a Lifecycle System That Brings Customers Back.
Most brands lose customers after first purchases because their Lifecycle system isn't built to bring them back. Let's diagnose it, rebuild it, and make retention predictable.