Over the past 5 months we worked with a Northern Irish Meal Prep business to try and grow the ecommerce aspect of their business. Following 5 months of consistent sales growth, strategy adaptation and conversion optimisation we managed to scale this business to a point where they are now a major player in their market. Using Facebook ads, we tested multiple cold audiences to find which was best suited for scaling, once we found them, we scaled the prospecting considerably with multiple types of creatives being used. From this high quality prospecting we were then able to develop a remarketing strategy that allowed us to retarget customers and traffic with cost efficiency being at the forefront to return an extremely strong Return on Ad Spend (ROAS) of x16.20. This means that for every £1 they spent on our Facebook & Instagram advertising strategy, they seen a revenue return of £16.20.
The other main method of marketing we took action with for this client was a significantly improved email marketing strategy. Using automations, consistent and well optimised newsletters and audience growth, we managed to generate over a quarter of the business’ ecommerce revenue through email marketing. Overall, it now stands that our marketing strategy accounts for around 64% of this business’ overall revenue on average. We are still working with this client.