This client approached us in early 2021 to overhaul their lead generation and ecommerce advertising strategy. The client runs weekly webinars to educate viewers on how to adopt healthy lifestyle routines and offers products & further educational content to viewers. We have added thousands of webinar viewers; who are also added to their customer database to be nurtured into lifetime customers through email marketing campaigns.
Post webinar the client grants limited offers to viewers. We were given the task of constructing highly converting retargeting strategies to retarget viewers & turn them into customers. Testing copy, creatives and different landing pages has allowed us to acquire new customers with an AOV of +£400 for £35 on average.